List Building 202 - You Must Use a Squeeze Page to Build a List II
You could then go on to describe the various things that can go wrong with their swing, and how you can help. Not only can you help, but you can do it free. You could design your opt-in form to be contained in a box that also offers information on one of your products, whether it is a golf training aid or an ebook with information how to cure all the common golf faults.
You could state that once they have filled in the form to register for the free course on how to improve their swing, they will be given a special deal on your product. Your opt-in form should first be linked to a page that lets them know that they will get a message asking them to confirm their request. This is the double opt-in confirmation that you should have.
Once they click on that, your autoresponder should send a message with the first part of their course, or it could tell them the first part will be with them tomorrow. That is often better since it does not distract them from staying on your website. This email should also include a clickable link to your web page offering the special deal on your product, so that they get exposed to it while your site is still fresh in their minds.
You should also include that link in each of the seven emails sending their golf swing course. People generally need around seven exposures to a product before they decide to buy. This will give them that. Now consider what you would have had to do without a squeeze page.
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